To be honest, I was hesitant to feature U.K. buzz-band Toy. Not because I don't like their music but because I'm still not sure if their Visa issues have been sorted out. They posted on Facebook that they had to cancel some New York gigs due to Visa issues but they were working on still being able to perform at SXSW. So, at this point I'm not really sure if they will actually be in Austin. If they do show up, we all need to do our best to see them. Their music sounds like what I would imagine would be rock music for the World of Harry Potter. It's somewhat glam, somewhat goth and 100% English. It gives me 70's psychedelic-vibes but it's also a little bit My Bloody Valentine. Are you confused yet? Well, you should be.
Toy - Motoring video via Toy
It's pretty clear that with three *OFFICIAL* SXSW showcases the festival organizers are putting a lot of promotional weight behind Toy. This is a good thing for those of us with official credentials but if you're planning to only attend unofficial events you don't really have a lot of opportunities to see a set from Toy and if they don't get their visa issues in order you might not have another chance for awhile. In other words, keep an eye out and plan hard.
- Thursday, March 14th - Cedar St. - 9pm *OFFICIAL*
- Thursday, March 14th - Hotel Vegas - 12:45am *OFFICIAL*
- Saturday, March 16th - Lustre Pearl - 4pm
- Saturday, March 16th - Latitude 30 - 10:00pm *OFFICIAL*
***Previously Highlighted Artist: So Many Wizards