Montreal band Seoul describe themselves as "...an ambient-pop aggregate..." and who am I to disagree with them? You won't find their music on any of my Spotify playlists, as they do not have any songs on Spotify. I know, it's shocking but don't worry you lovers of streaming music you can still hear Stay With Us on Soundcloud. As far as I can tell the group has only released one song but that four minutes of smoothed-out, stoner-disco is all I need to convince me to see Seoul while they're in Austin.
Seoul - Stay With Us video via YouTube
I did some extra scouring of the internet to make sure I am right on this but it looks like you will only have two shots to see Seoul during SXSW. The band's official showcase is Friday, March 14th at the Velveeta Room. They play the first set of the Pop Montreal Showcase, which will also feature Jessy Lanza later in the evening.
If you're going the free route and/or you don't want to commit to a 7:45pm showcase at the Velveeta Room, Seoul are playing the Pop Montreal Day Party on the Thursday the 13th. The day party has an RSVP so click that link back there if you want to attend.
If you're thinking of paying your way into the official showcase on Friday night, I would venture to guess the cover at Velveeta Room will actually be under $10. Last year was my first time setting foot inside that place and I was really pleasantly surprised. It's a very intimate space, shaped like a rectangle with a small stage in one corner. If you're going the cash route, arrive early enough to see Seoul but don't leave before Jessy Lanza because that room is going to get packed-out with badges about an hour before her set and you'll never get back in.