Monday, September 24, 2012

The Soft Pack Return to Austin

Los Angeles-based band, The Soft Pack are the originators when it comes to indie-rock bands changing their names. At this point that has nothing to do with anything though. Since their last release The Soft Pack have fallen off the blog-buzz-o-sphere but they haven't changed their sound in any significant way. They haven't been arrested for beating their girlfriends *cough*Surfer Blood*cough,* they have simply fallen victim to the music industry in the 21st Century. There seems to be very little logic to what makes one band buzzy/popular/successful and what makes another band "irrelevant." The Soft Pack still make energetic, jangly, rock band with great melodies and catchy lyrics. I supported The Soft Pack when they released their last LP and damnit I'm going to support them now! Their next LP is called Strapped and it comes out tomorrow, which is also the day they play Red 7. Tickets for tomorrow night's show are only $10 but they go up to $12 if you wait until the day of the show to make your purchase.

The Soft Pack - Tallboy video via YouTube

Tomorrow night's show is on Red 7's inside stage with The Shivery Shakes starting things off. The doors aren't even open until 9pm, which means your looking at The Soft Pack's set starting around midnight. You'll catch Heavy Hawaii playing the 11pm slot doing their indie-pop, California surf-rock thing right before The Soft Pack.